Catalog Number : agn1586
Title : Service Line Development: One Size Doesn't Fit All
Speaker : Cecily Lohmar

Webplay Recording Date : 4-8-2009
Webplay Price : $ 195 for two weeks viewing

Webinar Overview:

Service line development has been a hot topic among health care executives for several years. The initiative revolves around the idea of focusing resources around specific consumer groups to maximize strategic position. The service line development strategy was taken form the consumer products industry. In doing so, one lesson is clear - transitioning this strategy to health care is “easier said than done.” Providers have wrestled with multiple service line structures only to find that one size does not fit all when it comes to implementing a service line orientation in a hospital environment.

This Webinar will explore the most common models of service line development to include service line marketing, service line leadership, and service line management. Understanding these models, and variations of each, is important in selecting the model that best meets the needs and capabilities of each organization. More importantly, the session will outline what models are best considered in light of strategic intent, organizational culture, management philosophies and market dynamics.

In addition to understanding multiple service line models, the session will bring forth an example of how one organization “evolved” from one service line to the next more aggressive model.

Target Audience: 

• Senior leadership
• Strategy Officers
• Service Line Leadership

Webinar Objectives:

• Understand the different models of service line organization that are used in health care
• Identify under what internal and market circumstances each model makes the most sense
• Evaluate their organization relative to service line readiness

Contact Hours: 

This course has been approved for 1.8 Iowa Nursing Contact Hours. There is usually a reciprocal agreement between state associations to allow these to count for each state. If you have any questions, please ask your state association.